![]() ![]() Any unit of capital invested could realize an Extra of 40.95 units as a profit (Whittington, 1993).Ĭoncerning the above, percentage changes indicated that the company was not ranked similarly even though the Returns on Capital Employed kept on changing. In the final year, Bg group was able to recover and made enormous profits. The company later dropped in the third year period reduced earnings on capital employed to 31 units from 35.62 units. Any capital invested was more profitable. The Bg group, on the other hand, increased its performance for the first three years making supernormal profits. During the year 2020-2011, the company had made huge losses due to poor performance and any capital invested could further result in losses. The performance reduced drastically the company was unable to venture into the market and continuously performed dismally. The company was able to perform to its best but during the final year it performed dismally leading to the realization of losses (Wyratt &Waren, 2007).īp plc recorded an increase in performance during the year 2007-2008 where it realized 18.5 extra units for any additional capital invested. For any capital employed over the two year period, it regenerated a profit of 15.5 And 15.9 units respectively. Over the next two years, Royal Dutch was able to gain more market share across Europe. This indicated Royal Dutch performed poorly during the year 2008-2009 where the extra capital invested was not able to realize a profit but a loss. The rate reduced in the year 2007 but later increased over the preceding two years then dropped. Royal Dutch Shell had an increase of the Return on Capital Employed ratio. ![]() The ratios are categorized into Returns on Capital Employed, Quick ratio, Asset Turnover, Returns on Equity, Total Debt Ratio, and Total Net Margin. The rates discussed below will provide an examination on how the three groups perform in a variety of areas across Europe. The ratio analysis will provide an insight of the strength and weakness of Royal Dutch Shell, Bp plc and Bg group of companies. In other words, the Paper will provide an overview of the uses of PESTLE and SWOT analysis. The paper will also aim in examining the strategies applied by each of them in line with both internal and external business environment. This paper will analyse the environmental scan, financial analysis and SWOT analysis of three companies (Royal Dutch Shell, Bp plc and Bg group). ![]() The market display upstream, mid streams and downstream ranges which are triggered by changes in prices, technological advancement, demand, production costs and the nature of market competition. According to International Energy Agency (2009), the natural gas industry in Europe exhibits all the extreme ranges of the economic activities that occur in the natural gas market. ![]()
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